A lot of people ask me things like:
When was the last time you used the Yellow Pages? Probably never.
Simply put, the bricks and mortar business model is changing. I spent a good portion of my career at the largest directory company (Verizon), and was constantly examining how social networks, business networking groups, home office technology, video conferencing, inexpensive video blogging, and the general acceptance of online and virtual companies was forcing everyone to reconsider basic business models.
The branding and reputation is moving more and more online: Google, Facebook, Digg.com, YouTube….
Consider this brand new networking group we are starting here: all that is required to do so is a website, a club membership (The Columbia Tower Club provides us with all the faciltites necessary to do business, not only in Seattle, but in any major city, at a small fraction of the cost of an office) and the search engine placement that we already have after just one week:
Seattle Networking Club Google Search
Seattle Business Club Google Search
Seattle Networking Google Search
This is the new model:
- You join the Columbia Tower Club (I have the premium membership which makes all Club Corp clubs worldwide available to me!)
- You have search engine placement and placement in social networks which feeds you business
- Your office is a website, your meeting place is online and at the club and at events, your books are online; CRM…
- You work from wherever you are, at any time of day and night!