I’ve been busy busy busy, and yes this blog has been left rather unattended- but for good reason. I decided to write more around an educational idea on social media @ 123socialmedia.com promotion and branding. My newer articles cover a wide range of different topics and I hope that everyone learns from my experience. In the past two weeks here are some samples of my articles:
Enterprise Social Media Measurement and Analysis – I receive plenty of feedback from peers in the social media space about “reporting and analysis†of the metrics behind online conversations. How do you measure buzz, authority, perspective, bias, trending, cost? All of the above? A mixture of it all?
Seattle SEO and search engine optimization? – So many companies are trying to get on top of Google for different keywords, and I have often pondered the great question of “is it worth it?†All too many companies want to define themselves by phrases such as “Seattle SEO†or “Seattle Search Engine Optimization†but the truth of the matter is that less than 20% of our traffic comes from keyword search engines such as Google and Yahoo. Sure we may be in Seattle, but SEO is only a small fraction of what we do.
Social Media Measurement and Brand Control -Social Media Measurement usually refers to tracking online communications and networking patterns that occur on blogs, podcasts, videos, social communities, and the various commentary that exchanges between them. Many companies are struggled with the task of analyzing when and why people are talking about them online, or if there is something a company needs to be aware of relating to the industry with competitive companies and products.
Social Media Influencer Marketing - Influencer Marketing is the act of targeting specific thought-leaders, critics, industry giants, celebrities, and just plain interesting personalities. Wikipedia currently has it defined as “a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.
Ethical Media Consulting – As a marketer I am responsible for helping my clients promote themselves, as a public relations contact I am responsible for helping them strategically maneuver, as a professional I am responsible for making sure that I do not sacrifice my clients well-being for my own, and as a thoughtful human I must hold myself responsible for everything else.
My brother runs a site that covers motorcycle events and news in the Northwest called www.biker-events.com
Many of his articles are not in my niche, but one struck me as I hadn’t heard the news Evel Knievel died last night at the age of 69.
This was a guy who, whether he was an entertainer or just a motorcycle rider, touched and inspired millions of people who sat in the audience and witnesses a man that redefined the limits every day of his life.
In all my efforts, I can only hope that in some strange way my life interacts and influences so many people. To have a talent to inspire the crowd, to leave them in awe, and to believe that something impossible really is possible.
As my brother says “Check out his website www.evelknievel.com and take a moment to send a thought to him and his family on this sad weekend.”
Have you ever tried to list out your thoughts, trying to keep track of options or brain-storming sessions from an afternoon meeting? If so, take a look at http://www.mayomi.com/.
It is a simple web based piece of software that is free to use and allows you to track and share your thought pattern. You may find that being able to graphically demonstrate your thoughts, the ability to save them, and to share them… is a great tool.
The History of Recruiting online
I always find it so interesting what information is hidden online and examining trends in the numbers.
Often when looking at various sites and recommending action to take I look at the history of the client’s site along with a review of various competitor sites. For this feat I take you to a great online tool = The WayBack Machine. It offers a free service to view changes to sites and allows you to go back and see how they appeared years ago.
For today’s voyage I am going to look at the recruiting giant Monster.com. From 2000 to 2005 there was a shift to the purpose of the site as they tried to navigate the changing structure of recruiting online. Originally it was designed to help job seekers find a great job with primary focus being on moving fairly detailed job description packages- but as years passed by the site slowly and surely became more focused with advertising in general.
Looking at the numbers for 03/04 vs. 03/05 (available from Monster in PDF)- Monster had 22,020,000 unique visitors that viewed 17.4 minutes a visit in 03/05 and 18,355,000 unique visitors viewing 20.5 minutes in 03/05. Page views remained almost identical- 27 per visitor in 05 and 28 per visitor in 04.
In twelve months the trend became more visitors looking at more ads rather than more time spent looking at jobs for visitors. Assuming a low cost per visit ad structure the difference became fairly significant from an ad revenue standpoint. But the lower time per visit also represents a shift in the quality of the time being spent looking at the *jobs*.
Were visitors simply uninterested or did they get lured away from the very purpose of the site by the advertising of some other service? At the cost of a hundreds of dollars per posting- you would believe that such a site would be trying to increase the value of the core product rather than detract from it with irrelevant advertising.
Well I’ve stepped up to the plate to develop www.SeattleMojo.com in conjunction with MetroMojo.com. They have great set of community sites that have developed over the past 18 months in the central region and this will be the first west coast city to launch.
Right now editorial content is low for SeattleMojo, but that will be corrected soon enough. There are some interesting options we’ll be implementing on this site, so it will be a proving ground for some of our revolutionary ideas regarding online community. Right now we have a feature set that is very similar to Myspace.com, but our model will be focused around the local community and have a real world aspect to it as well.
Well I’ve stepped up to the plate to develop www.SeattleMojo.com in conjunction with MetroMojo.com. They have great set of community sites that have developed over the past 18 months in the central region and this will be the first west coast city to launch.
Right now editorial content is low for SeattleMojo, but that will be corrected soon enough. There are some interesting options we’ll be implementing on this site, so it will be a proving ground for some of our revolutionary ideas regarding online community. Right now we have a feature set that is very similar to Myspace.com, but our model will be focused around the local community and have a real world aspect to it as well.