Changing Reality

Creative * Innovative * Out of the Box

Imagination * Vision * Passion

The phrase “Changing Reality” is like taking a snap shot of my inner-self. The ability to interpret the world surrounding me and realize that the reality of almost everything I deal with on a daily basis can be changed.

The www.dodgeball.com service and some of the advertising ramifications are really interesting. Using your cell phone it allows members to locate each other and it allows advertisements to be served to you based upon location, location, location. When combined with other database ideology it could transform how we shop, how we live, and how we socialize. Imagine walking through an archway at Target and being ask if you would like to know about the matching shoes you tried on last week. Imagine be able to setup a service to monitor whenever you teenager gets within fifty feet of those kids you don’t like.

It also opens up a whole new range of tracking issues that many people don’t realize they have opened themselves to using a cell phone. What if someone wanted to know where you’ve been the last week? We have spyware that can track were we’ve been browsing on the net, but when will the spyware allow companies to track where we’ve been in the real world? Think it’s far away in the future- try Wherify – they sell phones and services that can locate your exact position.