Technical Disaster

I’ve been busy busy busy, and yes this blog has been left rather unattended- but for good reason. I decided to write more around an educational idea on social media @ 123socialmedia.com promotion and branding. My newer articles cover a wide range of different topics and I hope that everyone learns from my experience. In the past two weeks here are some samples of my articles:

Enterprise Social Media Measurement and Analysis – I receive plenty of feedback from peers in the social media space about â€œreporting and analysisâ€ of the metrics behind online conversations. How do you measure buzz, authority, perspective, bias, trending, cost? All of the above? A mixture of it all?

Seattle SEO and search engine optimization? – So many companies are trying to get on top of Google for different keywords, and I have often pondered the great question of â€œis it worth it?â€ All too many companies want to define themselves by phrases such as â€œSeattle SEOâ€ or â€œSeattle Search Engine Optimizationâ€ but the truth of the matter is that less than 20% of our traffic comes from keyword search engines such as Google and Yahoo. Sure we may be in Seattle, but SEO is only a small fraction of what we do.

Social Media Measurement and Brand Control -Social Media Measurement usually refers to tracking online communications and networking patterns that occur on blogs, podcasts, videos, social communities, and the various commentary that exchanges between them. Many companies are struggled with the task of analyzing when and why people are talking about them online, or if there is something a company needs to be aware of relating to the industry with competitive companies and products.

Social Media Influencer Marketing - Influencer Marketing is the act of targeting specific thought-leaders, critics, industry giants, celebrities, and just plain interesting personalities. Wikipedia currently has it defined as â€œa form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

Ethical Media Consulting – As a marketer I am responsible for helping my clients promote themselves, as a public relations contact I am responsible for helping them strategically maneuver, as a professional I am responsible for making sure that I do not sacrifice my clients well-being for my own, and as a thoughtful human I must hold myself responsible for everything else.

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