I have been reviewing a good number of Google and Yahoo marketing campaigns, along with several other services like Idearc, InfoSpace, and a pile of others.

One thing that I have been finding more and more distasteful is that the largest online marketing and search companies out there tend to be the ones that are bending or breaking the most rules (perhaps being the engine themselves, they believe there are no rules?)

As part of a series of articles I’m doing over the next month, I’m asking some tough and hard questions about what online marketing should be about and why “the fine print” in the “big boys” of online marketing tend to be so cluttered with bad clauses.

I released the first one today Google Adwords Qualified Company- Fraud or not? and hope to get some input on it. The Biznik community seems to have a different vantage than many clients I deal with and I wonder what perspective everyone has here.

After reading my article, I would love to converse about what things business owners see when they see a “certified by X” brand.

Does it hold any weight in your buying decision? is this type of thing fraud in your eyes or merely deceptive marketing?

One Response to “ Google, fraud or not? ”

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